blogs

For as long as SEO is in place it has been the subject of constant discussions, articles, and gossipy titbits on the fact that it is no longer being a necessity in the marketing industry.   There have been a lot of Blog articles, posts or even whole websites designed to answer questions such as, "Why do we require SEO" or "Why SEO isn't working".   However, Search Engine Optimization (SEO) or Search Engine Marketing (SEM) is constantly evolving over time and is an essential element of any online or digital Marketing strategy. It's not a stretch to suggest certain older SEO strategies are not being used in recent times to get the same results.   Techniques that are no longer effective like keyword stuffing, link buying, cloaking , and untrusted content. These practices could cause websites to be penalized or blacklisted by search engine directories.   In the meantime, SEM experts are adopting their methods and focusing less on the search engine's requirem